Frequently Asked Questions

We know making a move like this comes with big questions — and we’re here to answer every single one. Below, you’ll find clear, honest answers to the most common questions about getting licensed with Home Guys. Whether you’re wondering about onboarding, support, or what sets us apart, this section is here to help you make the most informed decision possible. Feel free to contact us if you still have questions.

The initial licensing fee is $40,000, which includes branding, training, templates, systems, and preferred vendor access. In total, $100,000 of liquid capital is needed to get your business open and operating.

Total startup costs for the first 6 months are estimated at $50,000, including the license fee, software, website/SEO setup, PPC, CRM, and tech equipment.

Yes, Home Guys USA receives a 0.5% transaction fee on each purchase. A $10,000 minimum in annual transaction fees is required to maintain your license.

You’ll receive:

  • A localized copy of the proven conversion-focused Home Guys website template
  • PPC setup using high-conversion templates
  • Access to TV, radio, and billboard templates
  • Flyers, QR codes, and review-generation tools

You’ll get ready-to-use templates for:

  • Purchase agreements & assignment contracts (Your lawyer to review for compliance with local law)
  • Email/text sequences for offers, follow-ups, intros
  • Funding request templates
  • SOPs for operations
  • Training videos

You’ll receive:

  • New hire onboarding tools
  • Job descriptions & hiring process templates
  • Employee handbook
  • CRM setup with support
  • Accounting setup support
  • Social media setup
  • Introduction to website, SEO, and PPC vendors

Yes. The licensing fee includes a sales training program valued at $10,000, as well as access to ongoing coaching for acquisitions, dispositions, and operations. There’s also a 3-day orientation at the Minnesota office during your first quarter (travel and meals not included).

You’ll have access to the Home Guys Nation Facebook group and national mastermind meetings, both in Minnesota and destination cities.

You’re responsible for:

  • LLC and business account setup
  • Hiring a real estate attorney
  • Getting MLS access and an agent partner
  • Finding or leasing a physical office (no PO Boxes)
  • Securing a bookkeeper, CPA, insurance agent, and title company (referrals available)

As a licensee, you’ll have direct access to key team members:

Name Job Title Expertise
James Kolde Owner & Co-founder Acquisitions and disposition strategies, leadership and coaching.
Jaden Ghylin Owner & Co-founder Marketing and financial strategies, leadership and coaching.
Jen Kolde VP of Licensing & Operations Office operations, marketing & branding, human resources
Paul Gilliam VP of Acquisitions & Dispositions Acquisitions and dispositions, problem solving and project management
Tyler Magill Controller Accounting and payroll